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Guestspeaker- Emma Sadleir
Emma Sadleir
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Category:
Speaker
Location:
Johannesburg South Africa
Preferred Language:
English
Tags:
Author,Businesswoman,Communication,Media,Professional Speaker,Social Media Expert
Profile:
Guest Speaker Emma Sadleir is South Africa’s leading expert on social media law. The company she founded in 2014, the Digital Law Company, specialises in educating and advising corporates, employees, schools, parents, teachers, and universities on the legal, disciplinary and reputational risks of social media.
 
Emma’s areas of expertise include managing the legal consequences of using social media including defamation, privacy, hate speech and
intellectual property; cyberbullying and harassment; sexting and pornography offences; the disciplinary consequences of using social
media; personal and brand reputation management on social media; health and social media and online safety.
 
Much of Emma’s work involves creating social media strategies and policies for corporates and schools, drafting social media agency agreements and providing training and workshops on social media law.
 
Emma and her team have collectively addressed hundreds of blue-chip corporate clients and over 200,000 learners across Africa and the United Kingdom through educational talks and presentations. She also teaches media law to journalists and lawyers and lectures personal
reputation management on various MBA programmes.
 
Emma is the co-author of two bestselling books – “Don't Film Yourself Having Sex... And Other Legal Advice For The Age of Social Media” and “Selfies, Sexts and Smartphones: A Teenager’s Online Survival Guide”. Emma is also the co-author of the social media section of
the legal textbook, “Communications Law”.
Guest Speaker Emma Sadleir is South Africa’s leading expert on social media law. The company she founded in 2014, the Digital Law Company, specialises in educating and advising corporates, employees, schools, parents, teachers, and universities on the legal, disciplinary and reputational risks of social media.
 
Emma’s areas of expertise include managing the legal consequences of using social media including defamation, privacy, hate speech and
Synopsis:
PRESENTATION CONTENT by Emma Sadleir

THE LEGAL, DISCIPLINARY AND REPUTATIONAL RISKS OF SOCIAL MEDIA ONLINE CORPORATE PRESENTATIONS AND SOCIAL MEDIA POLICIES BY EMMA SADLEIR
 
Now more than ever is the time to ensure that your staff are well-versed in the constantly changing laws and the very real risks and pitfalls inherent in the irresponsible use and abuse of social media platforms. In these unique times, where virtual interaction is our only reality, we have developed an innovative set of products which we believe should be a fundamental part of every company’s corporate governance and responsibility.
 
The planet’s entire workforce has had to shift to a digital reality in order to conduct business. This means that your staff are online all the time! Zoom bombing, work WhatsApp groups, fake news criminal offences, contact tracing using cell phone data, naming and shaming. It’s a full-time job staying on top of the rip tide of new developments but luckily, we’re here to decode it all for you.
 
The most menacing threat posed to every company by social media is the potential reputational risk posed by every one of a client's employees. It’s not just what they put on social media that can have catastrophic consequences for their organisations, but also what they do in the real world which is documented and published on social media. Social media has afforded everyone with a digital device instant access to an international, public and permanent platform. Simply put, every employee who owns a digital device represents a potential risk-factor to the company. The most effective way to mitigate against these risks is by raising awareness, educating and changing the behaviour of its work force - be it at executive, operational, professional or non-professional level. One of our mantras at the Digital Law Company, and one which is uber pertinent in these times of COVID-19, is that prevention is better than cure.
 
We have hastily been improving our online offerings and we are now delighted to offer clients the following options for consideration. We believe these products are the best solution to negotiate the inherently dangerous terrain created by the aggressive evolution of social media.

OPTION 1: Live or pre-recorded webinars tailor-made specifically for your organisation or event We have already had great success in rolling these out for corporate clients using Zoom, Teams and Hangouts. The webinar is typically 75-90 minutes long, including time for questions, but we are also able to customise this product to suit client specific time requirements. The ‘live’ option allows for a comprehensive and interactive experience including a thorough Q and A with Emma.
 
Employee presentations and in-house training The focus of this presentation can be adapted to focus on your organisation’s individual needs, your social media policy and any relevant professional/ethical obligations.
 
We encourage clients to guide us as to their content needs, but we propose that the presentation cover a selection of the following topical issues:
 
• The social media landscape in South Africa during Covid-19 - Zoom-bombing, phishing, fake news, location-tracking, naming and shaming, snitching, liability of WhatsApp admins, sextortion, doxing and addiction – what a time to have to live our lives online!
• The legal considerations of using social media, including defamation, privacy, hate speech, crimen injuria, image-based violence, revenge pornography, confidentiality, insider trading and intellectual property
• Employment law issues
• Business confidentiality in a world of over-sharing
• Managing brand reputation on social media – when to respond to disgruntled customers, how to respond, when to take legal steps, considering the Streisand Effect and David and Goliath
• Straddling the personal / professional divide on social media
• Personal reputation management on social media
• Social media disclaimers ("retweets are not endorsements", "I tweet in my personal capacity" etc)
• Liability for retweets, likes, tags and WhatsApp groups
 
We can also assist with ensuring that relevant CPD points are procured for these webinars. Client events, virtual conferences, Youth Day celebrations, Women’s Day events… You name it, we can (almost certainly) do it!
 
Emma is able to talk about *just about* anything to do with social media and many corporate clients are hosting client events or general interest sessions that employees, their families and their clients can dial into.
 
One of the most popular of these is Emma’s customised presentation to parents, children and teenagers around some of the following topics:
• Practical tips for managing children and devices
• Online safety and practising good digital citizenship
• Privacy in the digital age
• Age of capacity – when can children be arrested or sued for misuse of social media
• Age restrictions and concerns about popular apps – TikTok, Snapchat, Instagram, Fortnite, Minecraft and Houseparty
• Sharenting – posting pics of your children - what should you be thinking about?
• Surviving parent WhatsApp groups
• Cyberbullying, self-harm and suicide
• Sexting and Pornography
• Catfishing and online predators
• Addiction
• Gaming
• Your online CV
• Screen-time and its effect on the developing brain
• Can parents be held responsible for what their children do online?
The available options serve as a guideline of the most relevant and current international social media issues, but are open to including topics which clienets identify to tailor the best-fit solution for their event.
 
 
OPTION 2: Pre-recorded training
This alternative is a comprehensive, pre-recorded and professionally edited tutorial style video of Emma presenting the legal, reputational and disciplinary consequences of social media.
The video can be watched by employees in one hour-long session or in ten short modules.
We are also able to provide an online course to client's employees which includes a competency assessment at the end of each chapter. A certificate will be made available to keep on each employee’s HR file once the course has been completed.
 
This video is aimed at all corporate employees and covers:
• The legal considerations of using social media, including defamation, privacy, hate speech, crimen iniuria, fake news, sextortion, revenge porn, harassment and intellectual property
• Personal reputation management
• The Billboard test
• The inherent danger of digital content – screenshots, forwarding, theft and hacking
• The chain of publication and when you can be liable for other people’s content
• Work WhatsApp groups
• Employment law – when can you be fired for social media
• Business confidentiality in a world of over-sharing
• Managing brand reputation on social media
• Straddling the personal/professional divide on social media
• How to protect yourself from image-based violence and identity theft
This video should be watched by every single one of your employees as part of onboarding and ongoing training.
 
The pre-recorded training video can be purchased by the company in three ways, namely it buys:
1. the recording to be housed on its own platform for unlimited use within the organisation for a limited time period;
2. a specific number of views to watch the latest training video on our platform, The Digital Law Academy; or
3. a specific number of licenses for an online course. After each chapter the employee must complete a short competency test to reinforce key learnings and, if successful,
obtains a certificate on completion of the course which is filed on the employee's HR record

In order to quote you on this training, we will need to know which option you would prefer and how many employees will participate in the training.

Social Media Policies and WhatsApp Group Guidelines
With an increasing number of prominent South African companies landing in (or perhaps more accurately being thrown into) hot water because of the social media posts of employees, we believe that every company needs a social media policy. A comprehensive social media policy helps clearly to articulate the types of content which employees should and shouldn’t post. If you do not have a social media policy in place, we have the following options available:
- an ‘Off-the-shelf’ style policy with guidelines in plain, accessible language for all employees, as well as for those responsible for managing social media in an official
capacity
- a policy can be drafted to clients specific needs 
PRESENTATION CONTENT by Emma Sadleir

THE LEGAL, DISCIPLINARY AND REPUTATIONAL RISKS O
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